Description

The students of marketing find many difficulties in understanding the different facets of marketing. This text book on 'Marketing Management' is a small key to open the big premises of marketing. It is structured strictly as per the B.Com. Third Semester Syllabus of the Mahatma Gandhi University. The author of this book tried his level best to collect most of the relevant information on marketing and present them in a student friendly style. Students can easily grasp the complicated terms and concepts of marketing with the help of this text book. Teachers can confidently recommend this hand book as an ideal study material on marketing for their students.